What Makes a Contagion Unforgettable? The Branding of an Epidemic
What makes some epidemics stay top of mind while others become old news? Search trends analysis reveals it has almost nothing to do with how recent, infectious, or deadly an epidemic is. The answer may lie in the emotional factors that are triggered by an epidemic. Drawing on branding conventions…
Eating Meat Will Become Irrational in the 2020s
Factory farming as we know it is becoming a dying concept. Yay! right…? Well, for some reason, (and ‘taste’ isn’t one) we refuse to let the meat go. — The tangible differences in consuming regular meat vs its non-animal based alternatives are vanishing (e.g. taste, texture, price), while the eco-benefits of the latter remain vast. And yet, the number of people who are uninterested in even trying a plant-based patty is 3 times higher than people who are.